Session 1

9am: Arab Women’s Voice via Social Media Organized by Think Media Lab

Summary of the Workshop:

Women are a powerful force for change, social betterment, improving communication, and boosting the economy. Social Media’s core is about sharing and connecting, and as such women dominate Social Networks in terms of both numbers and quality content. This workshop will empower you to: identify the Social Network that is most suitable for your needs, learn advanced tips on managing your Social Media activity, get insight from case studies, and build your own digital persona.

Topics Covered in the Workshop:

  • How to use Facebook as a powerful communication tool to empower you, your organization, and to keep in touch with family and friends.
  • How to use Pinterest to express yourself in a graphical way.
  • How to use Twitter to communicate with peers and likeminded individuals to share experiences.

By attending this Workshop you will learn:

  • Social media strategy for business use
  • Social media strategy for personal use
  • Facebook privacy and other advanced functionalities
  • Pinterest engagement
  • Twitter etiquette

Workshop Facilitator: Ayman Itani, Founder and CEO, Think Media Labs

Session 2

9am: Taking your talent online: how to become a working professional from your home! 

Summary of the Workshop: 

Whether you’re an individual or a company, you can share and sell your work online, make money while working from home, find the right person for your project, and connect with other designers.

Topics Covered in the Workshop:

  • Profiles & Portfolios: the creative talent needs a platform to publicize their professional experiences and showcase their work and skills
  • Recruiting: how to post jobs, specifying the job location, budget, experience, and required skillset, in order to locate the best creative talent, whether on a full-time, part-time or freelance basis.

By attending this Workshop you will learn: 

  • How to promote your skills online
  • How to create your cv & portfolio
  • How to bid successfully
  • How much money can you earn
  • How to network, connect and expand your professional network by interacting directly

Workshop Facilitator: Noor Al Fadl,

Session 3

11.30am Women Journalists covering Dangerous Zones: Stay Safe Organized by the International News Safety Institute


Summary of the Workshop: 

Among other things, participants are taught weapons risks, target awareness, personal security, pre-deployment planning and dealing with hostile crowds and riots. Basic first aid may include casualty assessment, airway, CPR, wounds and bleeding, fractures and burns.

Topics Covered in the Workshop:

  • Reporting in hostile environments
  • Minimizing risks in conflict zones
  • Staying in touch
  • Clothing & Culture
  • Sexual Aggression

By attending this Workshop you will learn:

  • How to prepare for dangerous reporting
  • How to weigh risks
  • How to stay safe
  • How to deal with danger
  • How to stay in touch

Workshop Facilitator: Hannah Storm, Deputy Director The News Safety Institute

Session 4

10 am How to raise Funding for your start-up: a step-by-step approach

Organized by Efactor

Topics Covered in the Workshop:

  • Do you really need Funding? Bootstrapping vs. External Funding
  • Self-financing: The thing with Bootstrapping
  • External Funding: Type of Funders

By attending this Workshop you will learn:

  • How to engage with Funders (do’s & don’ts)
  • What to pitch? Business Plan & Slide-decks
  • Cash Flow Statement
  • Term sheets
  • Q&A

Workshop Facilitator: Eva Hukshorn Director & Partner Efactor

Session 5

12.00pm Education in Knowledge Economy or KE for Human Capital

  • How can we mobilize an entire country into a knowledge producing one, towards economic growth and job creation (now everyone wants / needs an enabling environment to increase / facilitate chances of success of new business)?
  • A bit on defining knowledge economy, knowledge transfer, knowledge absorption.
  • The importance of the Human Element in All formulas as a knowledge transfer channel 
  • Where does Education stand?
  • How can we mobilize other factors to serve education?
  • A bleak look at unemployment in the MENA: figures and numbers; the urgency to create jobs
  • Do we have all the other factors or not? 
  • How do we train our people for KE (cost effective models)?
  • Zooming in on the needed skills and secrets of a successful methodology

Who should attend: any leader or person with leadership skills in any sector: socio-economic / innovation (R&D, S&T) / education / ICT

What one learns : to think of an entire country making money out of knowledge (more than half of its GDP) and how all need to work together to attain growth and job creation

Workshop Facilitators: Reem N. Bsaiso & Hams A. Madanat

Session 6

12.30 pm Emotionally Intelligent Leaders 

Great leaders are made, not born! Leadership is a requirement to any successful business because the nature of good leadership is that it provides important direction to an organization. The absence of leadership is dramatic in its effects. Without leadership, organizations move too slowly, stagnate, and lose their way. But the one thing that Leaders need in order to be Leaders is: Followers.
Forcing people to be your followers will never work, but there are things that you can learn, practice, and do that will make people willing to follow you.

  • Do you want to improve your leadership?
  • Do you want to affect what other people do—to help them accomplish important goals?
  • Do you want to point the way in your organization?
  • Do you want to climb the promotion ladder to positions of higher authority and greater pay?

Leadership will make these things possible!

Workshop Facilitator: Dr. Suhail Jouaneh